Christmas finally arrives this coming Sunday – the finish line, if you and your small product business aren’t already over it, is almost in sight.
I hope you can make the time (I implore you to!) to put your feet up and give yourself a well-deserved pat on the back during the holidays, but as the new year approaches, I know that as founders and small business owners that your thoughts will inevitably start to turn towards Q1 of 2023 – that’s why for episode 125 of The Resilient Retail Game Plan I want to help you to boost your sales in what is typically the quietest month of the year in retail for almost every business.
In today’s podcast, we’ll look at stock clearance events and their benefits at this time of year. We’ll also cover the importance of building relationships with the new customers you’ve acquired during this festive selling season. I’ll delve into the customer habits that are distinct to the new year and how you can better frame your products and messaging to leverage buying patterns, and we’ll also talk about making the most of your product lines by exploring different revenue streams.