The Resilient Retail Game Plan Episode 119

4 Easy Ways To Maximise Your Sales At Christmas Events

Podcast show notes

Whether you’re setting up shop at a small-scale Christmas craft fair, getting ready for one of the big branded seasonal showcases, or are yet to sign up for a festive event, it’s time to think strategically about maximising your sales at in-person events this Christmas.

Events aren’t just about sales, they provide great opportunities for promoting your brand, making connections and gaining important insights from your customers face-to-face – but when Christmas accounts for such a large percentage of a business’s annual turnover, it’s important to be setting yourself up for success when it comes to seasonal selling.

In episode 119 of The Resilient Retail Game Plan, I cover four easy ways to maximise your sales at Christmas events. We’ll look at the importance of setting yourself targets to help you stay motivated and build better forecasts for the future. We’ll discuss how to involve your existing community and why you need to continue building on that ever-vital email list. I’ll also give you some tips on preparing your stall and a potential ‘script’ and we’ll also look at a number of tactics you can use to try and up your customers’ average spend.

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Catherine Erdly - Small Business Expert
Episode 164

Five Ways That Being Part Of A Community Is A Secret Weapon For You And Your Product Business

Selling Socks, Saving Wildlife And The Art Of Wholesale With Lucy Jeffrey
Episode 163

Selling Socks, Saving Wildlife And The Art Of Wholesale With Lucy Jeffrey

Strategise for Christmas
Episode 162

How To Strategise For Christmas Success

Episode 161

My Predictions For Christmas 2023

Catherine Erdly - Small Business Expert
Episode 160

How To Make More Money In Your Business

Episode 159

Staying Agile And Revolutionising Wholesale For Independent Retailers

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses