Whether you’re setting up shop at a small-scale Christmas craft fair, getting ready for one of the big branded seasonal showcases, or are yet to sign up for a festive event, it’s time to think strategically about maximising your sales at in-person events this Christmas.

Events aren’t just about sales, they provide great opportunities for promoting your brand, making connections and gaining important insights from your customers face-to-face – but when Christmas accounts for such a large percentage of a business’s annual turnover, it’s important to be setting yourself up for success when it comes to seasonal selling.

In episode 119 of The Resilient Retail Game Plan, I cover four easy ways to maximise your sales at Christmas events. We’ll look at the importance of setting yourself targets to help you stay motivated and build better forecasts for the future. We’ll discuss how to involve your existing community and why you need to continue building on that ever-vital email list. I’ll also give you some tips on preparing your stall and a potential ‘script’ and we’ll also look at a number of tactics you can use to try and up your customers’ average spend.

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.