In today’s episode of The Resilient Retail Game Plan I speak to the founder of jewellery brand Astrid & Miyu, Connie Nam. Dissatisfied with a market of impersonal jewellery brands sold by uninspiring stores Connie made it her mission to create her own range of innovative jewellery products, delivered via a personal, engaging and empowering experience.
From being stocked in Selfridges to counting Jessica Alba amongst her customer base, it’s important to remember that Astrid & Miyu’s wonderful success hasn’t happened overnight, and in this podcast Connie shares a number of her observations and tips when it comes to building a fresh and thriving brand and business.
We talk about the fear of giving up control as growth demands that you delegate more, as well as ‘recruiting hard and managing easy’. We also talk about the importance of creating a differentiation between your online and store offering, leveraging your data to help you make some of your bigger business decisions and how getting your customers to engage with multiple marketing channels makes them ‘stickier’.
Check out Connie’s jewellery and connect with her brand at: