The Resilient Retail Game Plan Episode 79

Empowerment, Experience and Innovation With Connie Nam of Astrid & Miyu

Podcast show notes

Empowerment, Experience and Innovation With Connie Nam of Astrid & Miyu

In today’s episode of The Resilient Retail Game Plan, I speak to the founder of jewelry brand Astrid & Miyu, Connie Nam. Dissatisfied with a market of impersonal jewelry brands sold by uninspiring stores Connie made it her mission to create her own range of innovative jewelry products, delivered via a personal, engaging and empowering experience.

From being stocked in Selfridges to counting Jessica Alba amongst her customer base, it’s important to remember that Astrid & Miyu’s wonderful success hasn’t happened overnight, and in this podcast Connie shares a number of her observations and tips when it comes to building a fresh and thriving brand and business.

We talk about the fear of giving up control as growth demands that you delegate more, as well as ‘recruiting hard and managing easy’. We also talk about the importance of creating a differentiation between your online and store offering, leveraging your data to help you make some of your bigger business decisions and how getting your customers to engage with multiple marketing channels makes them ‘stickier’.

Check out Connie’s jewellery and connect with her brand at:

https://www.astridandmiyu.com/

Instagram

TikTok

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Effective Stock Management
Episode 206

How to Find Your Perfect Christmas Inventory

Mike Cole, Co-founder of Milico smiling at the camera
Episode 205

Christmas in July: Thriving Through the Christmas Season with Mike Cole

Product Business and Christmas Strategy with Catherine
Episode 204

Christmas in July: Why Now is the Time to Plan Your Christmas Strategy

Catherine Erdly Cash flow
Episode 203

5 Elements for Better Retail Cash Flow (SHOPS)

Annabel Gonifas, mastermind Mindset Impacts
Episode 202

How Your Mindset Impacts Your Business with Annabel Gonifas

Product Business and Christmas Strategy with Catherine
Episode 201

5 Lessons I’ve Learned from Ambitious Product Business Owners

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses