The Resilient Retail Game Plan Episode 6

Correct Pricing And The Value Triangle

Podcast show notes

This episode is all about pricing.

Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a resilient retail business. Underpricing is a common trend I see afflict budding entrepreneurs and small businesses alike, where various elements, often including a lack of confidence or belief in you and your business, means you start charging less than the market value for your products.

Take a seat and listen now.

If you enjoyed this post, why not get my Introduction to pricing course?
It’s a series of videos designed to give you more detail about pricing your product.

Getting your hands on the Introduction to pricing course is easy, and you’ll get so much more too!

It’s all part of my “Start Your Business” FREE toolkit – a collection of resources designed to get your business idea out of your head and into reality. The toolkit contains:

  • Start your business checklist – a step-by-step guide from idea to reality.

  • Where can you sell your products? A complete guide to the different selling platforms and marketplaces

  • Getting your products to your customers – A complete guide to your postage and courier options

  • Introduction to pricing – a mini-course on the importance of setting your prices correctly

  • Driving traffic to your website – an e-book on getting eyes on your business

Ready to get the toolkit? Just put your email below to receive the link.

For more information about all three of my toolkits, click here.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 122

Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson

Episode 121

Education, Representation & Inspiration With Natalie Bent

Episode 117

Creating, Curating And Community With Beck Prior

Episode 118

Four Ways To Grow Your Sales At Christmas

Episode 116

Five Crucial Factors To Keep In Mind When Planning Christmas Promotions

Episode 115

Advertising, Algorithms And More With Narada McKoy

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses