This episode is all about pricing.
Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a resilient retail business. Underpricing is a common trend I see afflict budding entrepreneurs and small businesses alike, where various elements, often including a lack of confidence or belief in you and your business, means you start charging less than the market value for your products.
Take a seat and listen now.
If you enjoyed this post, why not get my Introduction to pricing course?
It’s a series of videos designed to give you more detail about pricing your product.
Getting your hands on the Introduction to pricing course is easy, and you’ll get so much more too!
It’s all part of my “Start Your Business” FREE toolkit – a collection of resources designed to get your business idea out of your head and into reality. The toolkit contains:
Start your business checklist – a step-by-step guide from idea to reality.
Where can you sell your products? A complete guide to the different selling platforms and marketplaces
Getting your products to your customers – A complete guide to your postage and courier options
Introduction to pricing – a mini-course on the importance of setting your prices correctly
Driving traffic to your website – an e-book on getting eyes on your business
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