The Resilient Retail Game Plan Episode 61

Consumer Personalization with Michael Osborne

Podcast show notes

If there’s one advantage of being a small business over mainstream retailers, it’s the personal touch and connection you can foster between you and your customers – when you’re the one making the products, fielding customer questions and organising deliveries, closer proximity to your buyers is baked into the very nature of your business-running role.

In today’s episode of The Resilient Retail Game Plan, I speak to Michael Osborne – president of Wunderkind, a marketing firm that helps digital businesses to deliver one-to-one messages at scale, about the vital importance of personalisation in retail, which will hopefully give you some food for thought when it comes to connecting with your consumer base.

We take a deep dive into the evolution of online retail, from the Dotcom craze of the late ’90s to the more recent democratisation of retail and reach through platforms like Etsy and Instagram, as well as discussing how advances in technology are helping tailor marketing to consumer behaviour.  As well considering how the recent global events have accelerated shopping trends we, of course, discuss Christmas 2021 and what we think you can expect in the coming months.

Get in touch with Michael about working together at https://www.wunderkind.co/ and you can follow and connect with him at: https://www.linkedin.com/in/michaelosborne/

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 122

Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson

Episode 121

Education, Representation & Inspiration With Natalie Bent

Episode 117

Creating, Curating And Community With Beck Prior

Episode 118

Four Ways To Grow Your Sales At Christmas

Episode 116

Five Crucial Factors To Keep In Mind When Planning Christmas Promotions

Episode 115

Advertising, Algorithms And More With Narada McKoy

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses