From AI chatbots to cloud computing, I hardly need to tell you, small business owners, that technology is constantly changing how the retail industry operates – we’ve all become very familiar with self-checkouts, targeted advertising and next or same-day delivery, but cutting-edge tech often comes at a steep price and requires robust infrastructure, and so is often outside the grasp of many fledging independent businesses and startups.
However, two technologies that don’t require a huge outlay of capital are NFC, the near field communications tech that powers contactless payments, and one technology that has become ubiquitous via accelerated use throughout the pandemic, which is QR (quick response) codes. In today’s episode, I speak to the Founder and CEO of SharpEnd, Cameron Worth, about how you can use this simple tech to turn your products into fully functioning media platforms.
We’ll discuss how connected packaging places much-desired autonomy and agency into the hands of the consumer and how bridging the gap from your product to your online space represents a whole new canvas and channel through which to speak with your customers, as well as heightening their enjoyment of your products whilst engaging with your brand post-purchase.
Get in touch with Cameron about working together at Sharpend.com and you can follow and connect with him at LinkedIn.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
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Connected Packaging With Cameron Worth
From AI chatbots to cloud computing, I hardly need to tell you, small business owners, that technology is constantly changing how the retail industry operates – we’ve all become very familiar with self-checkouts, targeted advertising and next or same-day delivery, but cutting-edge tech often comes at a steep price and requires robust infrastructure, and so is often outside the grasp of many fledging independent businesses and startups.
However, two technologies that don’t require a huge outlay of capital are NFC, the near field communications tech that powers contactless payments, and one technology that has become ubiquitous via accelerated use throughout the pandemic, which is QR (quick response) codes. In today’s episode, I speak to the Founder and CEO of SharpEnd, Cameron Worth, about how you can use this simple tech to turn your products into fully functioning media platforms.
We’ll discuss how connected packaging places much-desired autonomy and agency into the hands of the consumer and how bridging the gap from your product to your online space represents a whole new canvas and channel through which to speak with your customers, as well as heightening their enjoyment of your products whilst engaging with your brand post-purchase.
Get in touch with Cameron about working together at Sharpend.com and you can follow and connect with him at LinkedIn.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
Heaps of small business retail advice for your inbox
Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands
Dive into another episode of our small business podcast
The Third Golden Rule of Stock Management
The Second Golden Rule of Stock Management
The First Golden Rule for Effective Stock Management with Catherine Erdly
A Retail Owners Guide to Effective Branding and Website Design with Tamsin Rennie
Dive into Google Shopping Ads with Sara Jones
Four Golden Rules to Creating a Business You Love