Collaboration, Personalisation, and On-Demand Designs with Taymoor Atighetchi
In today’s episode of The Resilient Retail Game Plan, I speak to Taymoor Atighetchi, CEO and Founder of Papier, an online e-commerce stationery brand that flips traditional supply chain methods on their head.
Alongside their own in-house collections, Papier collaborates with bright, upcoming artists, iconic brands and exciting fashion labels to produce personalised journals, notebooks (and more) on-demand for those who are passionate about paper. Selling direct-to-consumer, Papier creates one-off products to order, meaning that the business can remain agile, minimise waste and lead the curve when it comes to emerging trends.
In today’s podcast, we discuss how analogue pursuits have grown as people strive to live a more offline life and how an on-demand business model helps with the test and learn approach all start-ups have to endure. We also take a look at how brand partnerships can help with both customer acquisition and retention and how endless choice is the last thing consumers want.
Check out Papier’s range of products at https://www.papier.com/ and connect with them on social.