The Resilient Retail Game Plan Episode 81

Classics, Candles, Community And Circularity With Thalia Caddy Of Wild Books

Podcast show notes

In episode 81 of The Resilient Retail Game Plan, I speak to Thalia Caddy. As a theatre manager hit hard by the pandemic, Thalia wanted to create opportunities for the moments of escapism that were all but stripped from the national playhouses by numerous lockdowns. Enter Wild Books, a business with circularity and community from page one, where Thalia bundles pre-loved literature with hand-made candles that immerse you in each book’s location.

We talk about getting people to think about their purchases differently, taking people along on the journey and being transparent, as well as what it takes to build a community, how to introduce a subscription service and creating a recycling scheme.

To connect with Thalia and Wild Books head over to:

Instagram (changing to May 2022)

Use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 122

Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson

Episode 121

Education, Representation & Inspiration With Natalie Bent

Episode 117

Creating, Curating And Community With Beck Prior

Episode 118

Four Ways To Grow Your Sales At Christmas

Episode 116

Five Crucial Factors To Keep In Mind When Planning Christmas Promotions

Episode 115

Advertising, Algorithms And More With Narada McKoy

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses