Classics, Candles, Community And Circularity With Thalia Caddy Of Wild Books
In episode 81 of The Resilient Retail Game Plan, I speak to Thalia Caddy. As a theatre manager hit hard by the pandemic, Thalia wanted to create opportunities for the moments of escapism that were all but stripped from the national playhouses by numerous lockdowns. Enter Wild Books, a business with circularity and community from page one, where Thalia bundles pre-loved literature with hand-made candles that immerse you in each book’s location.
We talk about getting people to think about their purchases differently, taking people along on the journey and being transparent, as well as what it takes to build a community, how to introduce a subscription service and creating a recycling scheme.
To connect with Thalia and Wild Books head over to:
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