E-commerce can be very demanding. It takes enough energy and focus to create, source, produce and manufacture wonderful products – finding the consistent motivation, correct strategy and optimal platform on which to then sell can feel like an exhausting and elusive endeavour at the best of times.
That’s why in episode 107 of The Resilient Retail Game Plan, I speak to fashion brand consultant Elizabeth Stiles. Equipped with over 15 years of experience in the retail industry, Elizabeth focuses on the three key pillars of manufacturing, mindset and marketing to help founders form financially sustainable businesses.
In today’s podcast, Elizabeth shares her top tips for online selling success. We discuss social media sales channels, posting more regularly and why we have to stop blaming the algorithm for slow growth. We also talk about “selling through the silence”, creating the kind of content you enjoy consuming, moving out of your comfort zone in order to connect authentically with customers and how the evolution of Instagram, TikTok and the rest means you can’t get away with phoning it in any more.
Check out Elizabeth’s services at: https://www.elizabethstiles.co.uk/
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