The Resilient Retail Game Plan Episode 102

B Corps: Doing Better Business with Sarah Jordan

Podcast show notes

Whether it’s businesses reappraising their supply chains or ditching plastic, HR departments extending their range of opportunities for more inclusive leave, or customers shopping more consciously, we’ve seen a real shift in recent years regarding attitudes towards environmental, human and social impact. 

But for every brand with a genuine desire to use business as a force for good, there’s a large number out there greenwashing their brands in pursuit of pure profit.

That’s where B Corps steps in. Founded in 2006, the B Corp movement, through a rigorous certification process, seeks to review a business’s social and environmental performance and hold them accountable through making legal and transparent commitments to prioritising the planet and people as well as profit.

In episode 102 of The Resilient Retail Game Plan, I speak to Sarah Jordan, founder of Y.O.U. Underwear, the UK’s most highly rated B Corp business. After visiting Uganda in 2016 and seeing how a lack of access to underwear was creating adverse knock-on effects for women, Sarah developed her fashion business, building sustainability and philanthropy into the brand from the very get-go.

In this episode, we cover all things ‘B Corps’, from the in and outs of the certification process to its many benefits. We also discuss developing a brand’s personality through its principles, making best practice part of your business’s DNA and how, at the moment, there’s no such thing as business as normal.

Check out Sarah’s range of amazing products at and connect with the brand at:




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