The Resilient Retail Game Plan Episode 115

Advertising, Algorithms And More With Narada McKoy

Podcast show notes

We’ve come a long way since the days of Don Draper and the post-war triad of print, television and billboard advertising. The advent of the internet, the growth of social media and the ubiquity of mobile devices have transformed the advertising landscape, and the changes to the way we advertise and are advertised to are only getting more significant and more rapid as technology and our relationship to it evolves – it’s a lot to keep up with!

That’s why in episode 115 of The Resilient Retail Game Plan, I welcome back Narada McKoy, marketing extraordinaire and founder of Bravada, the startup marketing specialists offering startups flexible, on-demand services.

In this podcast, we discuss the changing nature of data tracking and what it’ll mean to live in a cookie-less future. We deconstruct and review the sales funnel stages and why we need to start employing ‘broad-stroke marketing’, and we also discuss the growing popularity of TikTok and the increasingly blurred line between entertainment and e-commerce.

Check out Narada’s services here.

And connect with him at:

Linkedin
Instagram

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 137

The Importance Of Investing In Amazing Product Photography

Catherine Erdly - Small Business Expert
Episode 136

5 Ways To Share The Honest Reality Behind Your Business Without Guilting Your Customer

Headshot of Cara Bendon
Episode 135

Building Brilliant Brands And Buyer Behaviour with Cara Bendon

Tame Your Tiger book by Catherine Erdly
Episode 134

“Tame Your Tiger: How To Stop Your Product Business Eating You Alive”

Episode 133

5 Crucial Figures That You Need To Know To Boost Your Small Business In 2023

Episode 132

12 Ways You Can Make The Most Of Mother’s Day

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses