When it comes to retail it’s never too early to start talking about Christmas! In fact, if you’ve left it this long without considering the big day you might even be too late to take advantage of some of the best ways to prepare your business for the dependably lucrative Q4 sales period.

The more work you can do now to get you and your business ready for the festive season, the smoother it’ll all go – you don’t want to be scrambling for stock and pleading for PR in November and December, you want to be selling your products and delighting your customers.

In this episode of The Resilient Retail Game Plan, I share seven ways you can use this summer to better prepare for Christmas 2023. We’ll begin by looking back at 2022, identifying patterns and peaks and producing a sales plan. We’ll talk about setting out your hero products ahead of time and getting savvy with your stock levels. We’ll also discuss taking part in seasonal events, pitching products to gift guides and managing your staffing situation during the busiest selling season.

How ready are you for Christmas 2023? Take our quiz and get valuable feedback: resilientretailclub.com/christmasquiz

If you enjoyed this podcast episode take a look at my Forbes article ‘Self-Gifting And Gift Cards To Power Post-Christmas Sales‘.