From decreased footfall to financial constraints, retailers across the board continue to be hit hard in the wake of not only the Covid-19 Pandemic but the ongoing cost of living crisis as well. It is tough out there – it may even be one of the most challenging periods experienced in retail history, but as smaller independent businesses, we have something to be grateful for that the industry giants don’t – the ability to be agile, adapt, and pivot quickly.
In episode 159 of The Resilient Retail Game Plan, I speak to Charlotte Broadbent from the revolutionary global wholesale marketplace for independent retailers, Faire. Providing retailers with opportunities to try new things in low-risk ways, Faire is helping fuel the growth of independent businesses and entrepreneurs everywhere.
In today’s podcast, Charlotte shares her insights into the current state of the retail industry and the challenges faced by both major and independent retailers. We talk about the power of experiential retail and the importance of community connection. We also discuss the costs and benefits of trade shows post-lockdown and the steadfastness of value-based buying.