It may still be a whole six weeks away but Mother’s Day is the biggest gift-giving event in the UK outside of Christmas, out-selling both Valentine’s and Father’s day! The cost of living crisis and the ongoing recession are still presenting plenty of challenges to the retail industry, so all the while that we’re seeing less impulse purchasing and less discretionary spending, it’s important that product businesses are ready and prepared to make the most of the somewhat spending-protected gift-giving occasions.
So, in today’s episode of The Resilient Retail Game Plan, I want to share with you twelve top tips to help you finesse your messaging and tune into your customers, so you can make the most of Mother’s Day in 2023.
In this podcast, we’ll discuss making things easier for ‘time-poor’ customers by creating gift guides and curating offerings such as gift bundles. We’ll talk about the perfect pairing of presents and personalisation, offering add-ons like gift-wrapping and how best to implement promotions across your range. We’ll also look at retargeting customers, revisiting wholesale and how now might be the perfect time to launch your newest products.
Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.
To get your copy first, remember to pre-order Tame Your Tiger!