How to Create a Foolproof Sales Plan | Ideas, Challenges, and Goals
Running a business without a sales plan is a recipe for disaster. If you’re anything like most small business owners and entrepreneurs, you’re winging it. That means taking your sales day by day – maybe with some vague goals in mind. The US President Dwight Eisenhower once said, “Plans are useless, but planning is essential.” […]
What is the Best Pricing Strategy for Small Businesses? And Can the Value Triangle Help?
Do you have a pricing strategy? If you’re anything like a lot of small business owners, you decide your price based on a set markup. If you spend X, you add 10% to the price. Some people just take a shot in the dark, hoping for a price that seems ‘reasonable.’ There’s no judgement here […]
8 tantalising tips on how to set product prices
Setting product prices is one of the most important decisions that you have to make as a small business owner who sells products – but why is pricing is so important? Firstly, your product prices are important because they’re related to your profit from your sales. You make money in one place of your small […]
