Welcome back to the final episode of my three-part analysis of the 2021 Resilient Retail Product Business Survey.
In the previous two episodes, we’ve had a look at the numbers that the 300 plus respondents submitted, in an effort to find some realistic benchmarks to work against, and we also reviewed how those product business owners used marketing to help build their brands and increase their sales.
In episode 36 of The Resilient Retail Game Plan I’ll be counting down the top 11 results for each of the two questions I asked at the very end of the survey. The first was: “What was the one thing that made the difference?” And the second was: “What was your biggest learning?”
We’ll discuss the value of strong product photography and branding, the synergy between sales channels and your customers, and cultivating a community around your brand through recommendations and social media.
We’ll also look at the importance of being persistent, consistent and flexible across all aspects of your product business, how relationships with PR and influencers can sometimes be a bit of a double-edged sword, and how one of the biggest barriers to your success could be you!
Get your copy of the report here.
I you enjoyed this blog post take a look at my Forbes article ‘How Do You Create A Resilient Small Business Sales Strategy?‘.