Welcome back to my analysis of the 2021 Resilient Retail Product Business Survey.

Last weeks episode was all about the numbers, and hopefully, you were able to draw inspiration from some of my key takeaways and use the statistics I shared to help you benchmark whereabouts your product business currently stands and what you can do to help it grow. In today’s episode, we take a look at one of the most important elements of running a small product business – marketing!

Marketing is a subject that I’ve discovered can cause a lot of stress to small product business owners – many founders report being concerned over how to best approach showcasing and sharing their goods with potential customers, and with so many different avenues of outreach and audience engagement it can be tough working out where to begin.

So in Episode 35 of the Resilient Retail Game Plan, I’ll be looking at where people are selling their products, how much they’re spending on getting them in front of people and how this all affects turnover. We’ll look at the power of social media and discuss which platforms see the most success; the correlation between time invested and sales made; and whether businesses are effectively leveraging email marketing and paid advertising.

Get your copy of the report at here.

If you enjoyed this blog post take a look at my Forbes article ‘TikTok Live Shopping Is Flourishing. Here’s How Small Businesses Can Benefit‘.